Air Canada & Dreams Take Flight

This portfolio example illustrates our Not For Profit work with Air Canada and their National Charity: Dreams Take Flight. We’ve been lucky to work alongside Dreams Take Flight at a national level assisting them with Social Media Management & Strategy, Fundraising, COVID-Friendly Events, and Video Production! Through a local marketing agency, Zach was also lucky to work with Dreams Take Flight to lead the production of their annual video which was shown on Air Canada Flights from coast to coast!

YouTube video



Since the 90’s, Dreams Take Flight has been dedicated to taking deserving children with special needs to Disneyland. For a very long and exciting day, deserving children live an adventure in a world-renowned theme park in California or Florida. All expenses paid—thanks to sponsors and volunteers.


  1. Harnessing the power of geographically targeted social media campaigns, we were able to grow the Dreams Take Flight accounts by over 300%. We also utilized Linktree to connect their engaged audience to a variety of links with a simple click which drove both understanding of the charity as well as donations.
  2. Teaming up with the incredible Sam and the team at SK Events, we were able to offset the disruption caused by COVID-19 to the Dreams Take Flight’s Annual Gala (and biggest donor day of the year) by organizing a fun, family-oriented “in-home” dining experience and virtual silent auction!


“Zach from the The Crow Creative was very helpful in helping with our organizations social media needs, as well as very careful in keeping to our strict budget. Zach did a great job for our event and charity!” – National Treasurer, Dreams Take Flight

“Zach worked on a few projects for us at Dreams Take Flight. He did a fantastic job at understanding our needs and training our social media family. Very professional, and prompt – his service was at a great value for our charity. Thx again Zach & the team at Crow!” – Kyle Chrystian, President, Dreams Take Flight

Similar project in mind?

Outsourced marketing can deliver significant efficiency gains for local companies large and small. It can keep fixed costs low, increase the speed at which marketing results are delivered, keep internal marketing resources focused on high level activities, and help position your company against competitors.