This portfolio example illustrates our ongoing Marketing Program with NCSG Crane & Heavy Haul. We’ve been working alongside NCSG’s leadership team for a number of years acting as their marketing department.
With approximately 300 employees in 9 branch locations throughout the energy corridor of Canada, NCSG provides crane and heavy haul services to various industries such as refining, upgrading, upstream oil & gas, utilities, forestry, mining and wind energy. NCSG is headquartered in Edmonton, Alberta and is proud to be one of the top fully operated and maintained crane companies in North America.
NCSG understands that by outsourcing their marketing, they can rest assured that they are taking advantage of the most cutting-edge marketing tactics and staying on the bleeding edge of marketing trends without the fixed costs associated with an in-house marketing team. The assembly of a modest in-house department is an investment that easily stretches into six figures. It also creates an area of year-round overhead – including retirement benefits, health insurance, vacation pay, etc. – that becomes an immovable, fixed expense. Outsourcing saves NCSG both time and money.
Crow works alongside NCSG’s Leadership Team to develop annual marketing strategies, annual marketing budgets, brand audits and management across all branches and equipment, digital and social strategy and execution, advertising, sponsorships, trade shows, proposals, promotional items, and more!
- Harnessing the power of social media married with quality content, we have grown NCSG’s social media following to over 5,000 on Facebook, over 2,500 on Instagram and over 5,100 on LinkedIn. This audience has resulted in multiple leads and service inquiries across Canada & the USA and and engaged audience that can be leveraged for recruitment.
- NCSG had an old, outdated, far from mobile-friendly website. Partnering with YEG DIGITAL, we worked alongside NCSG to build an industry-leading website with a focus on speed, mobile friendliness, customer experience, SEO, and lead generation. Today, their new website generates multiple leads daily and in combination with a live-chat feature, acts as one of NCSG’s top sales generators (and never calls in sick)!
- Crow also assists NCSG with a variety of marketing initiatives across their 9 Canadian branches from branded promotional items, trade show and sponsorship coordination, graphic design, annual calendars, sales territory and indigenous partnership mapping, proposals, company profiles, equipment sales, content creation, and so much more!
“I work with The Crow Creative through NCSG Crane & Heavy Haul. Zach is always very responsive to in bound requests, very helpful coming up with creative solutions, and accountable to deadlines that he sets. I would recommend his services to people looking for a way to flexibly add a talent to your team from a marketing perspective.” – Heather MacCallum, President, NCSG