Apex Upholstery

This portfolio example illustrates a Website BuildSocial Media ManagementGoogle My Business/SEO, and a Rebrand with nationally renowned Apex Upholestry.


With approximately 300 employees in 9 branch locations throughout the energy corridor of Canada, NCSG provides crane and heavy haul services to various industries such as refining, upgrading, upstream oil & gas, utilities, forestry, mining and wind energy. NCSG is headquartered in Edmonton, Alberta and is proud to be one of the top fully operated and maintained crane companies in North America.

Apex Upholstery has been serving North America for over 60 years. Apex began as a family owned and operated business and has since grown into a complete manufacturing facility. They can carry your vision straight through the manufacturing process, from initial drawings to finished product, including foam, fabric, framework, and associated millwork. Apex works with industry leaders such as Chandos Construction, Earls, Sorrentino’s, PCL, Canadian Brewhouse, Boston Pizza, and Edmonton’s state of the art arena Rogers Place.


  1. Apex approached Crow with a single JPG logo file that wouldn’t work across a variety of marketing initiatives. We began by digging deep to understand the business, the history, and the clients they work with. We then worked alongside ownership to develop a logo that would work on all applications from fabric tags to vehicle wraps to social media. The result was a logo and brand that not only aligned with Apex’s vision and mission, but reflected the quality work and craftsmanship Apex is known for.
  2. Apex Upholstery had an old, text-heavy website that was next to impossible for internal staff to update year over year. Partnering with YEG DIGITAL, we worked alongside Apex to build an industry-leading website with a focus on lead generation, mobile friendliness, speed, and a simple user experience. Immediately after launch, we saw a major increase in website form submissions (leads). Today, their new website is simple to update, easy to navigate, and reflects the success and reputation Apex has built over the past 6 decades.
  3. Leveraging the power of social media, we strategically created social profiles to feature Apex’s work, connect with suppliers and clients, and drove leads to their newly built website.
  4. Crow continues to assist Apex on a project-by-project basis with a variety of marketing initiatives including business cards & stationary, branded promotional items, graphic design, content creation, vehicle wraps, and more!


“The Crow Creative is our go-to for all things marketing. We have always been steered in the right direction and trust them fully with all marketing initiatives. I would not hesitate to recommend Zach and his team for any marketing needs big or small!” – John Neumann, Owner/Manager, Apex Upholstery

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Outsourced marketing can deliver significant efficiency gains for local companies large and small. It can keep fixed costs low, increase the speed at which marketing results are delivered, keep internal marketing resources focused on high level activities, and help position your company against competitors.