This portfolio example illustrates how Crow developed an Initial Brand and Core Values for a new business, Canna Stream Solutions Ltd. Canna Stream is on a mission to make the cannabis industry sustainable by upcycling its organic waste into novel products. They also used this branding and their core values to guide them as they sought out investment and were ultimately acquired by Gaia Grow Corp. (CSE:GAIA) (CNSX:GAIA.CN) (Frankfurt:GG0).
Crow utilized color psychology to develop a clean, professional logo that resonated with investors and start-up incubators. The color yellow was selected as it relates to acquired knowledge. It is the color which resonates with the left or logic side of the brain stimulating our mental faculties and creating mental agility and perception. Being the lightest hue of the spectrum, the color psychology of yellow is uplifting and illuminating, offering hope, happiness, cheerfulness and fun. Yellow is creative from a mental aspect, the color of new ideas, helping us to find new ways of doing things. It is the practical thinker, not the dreamer.