THE MISSION: With employees across 6 branch locations throughout Western Canada, Formations is a privately-owned wholesale distribution company of non-structural wood products and accessories to the woodworking community including cabinet door manufacturing. Their head Office is located in Edmonton, AB with additional distribution centres in Vancouver (Langley), Calgary, Regina, Saskatoon and Winnipeg. They have been servicing their customers across Western Canada for over 30 years.

While growth is usually a good thing, a business like Formations can experience growing pains. Managing growth is often difficult, businesses sometimes struggle to keep up with demand. Teaming up with Crow gave Formations the confidence to continue on their growth trajectory. By joining forces with Crow, Formations was able to add a team of highly trained marketing professionals to supplement their existing team. It can be difficult if not impossible to hire and train a team overnight, but outsourcing gave Formations instant access to the growth support they needed.

Crow works alongside the Formations Leadership Team to develop annual marketing strategies, marketing initiatives across all 6 locations, digital and social strategy and execution, advertising, sponsorships, trade shows, events, web design & maintenance, photography and videography, graphic design, and more!

THE RESULTS: Harnessing the power of print and digital advertising, married with quality creative and design, we have driven leads for Formations through strategic industry channels including social media, magazines, newsletters, sales sheets, and more!

Formations had an old, outdated, far from mobile-friendly website. We worked alongside Formations to build an industry-leading website with a focus on speed, mobile friendliness, customer experience, SEO, lead generation, and custom functionality unique to Formations. This custom functionality including Quote Requests and Sample Ordering is saving internal staff hours of admin work while increasing leads.

Crow also assists Formations with a variety of marketing initiatives across their Canadian branches from branded promotional items, trade show and sponsorship coordination, graphic design, marketing strategy, competitor research, content creation, social media management, and so much more!

THE CLIENT: Coming soon!


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