THE MISSION: With approximately 300 employees across 9 branch locations throughout the energy corridor of Canada, NCSG provides crane and heavy haul services to various industries such as refining, upgrading, upstream oil & gas, utilities, forestry, mining and wind energy. NCSG is headquartered in Edmonton, Alberta and is proud to be one of the top fully operated and maintained crane companies in North America.
NCSG understands that by outsourcing their marketing, they can rest assured that they are taking advantage of the most cutting-edge marketing tactics and staying on top of current marketing trends without the fixed costs associated with an in-house marketing team including office space, vacation time, benefits, technology, and more. The assembly of a modest in-house department is an investment that easily stretches into six figures 2-3 employees not including management to oversee everything.
Crow works alongside NCSG’s Leadership Team to develop annual marketing strategies, annual marketing budgets, marketing initiatives across all 9 branches, digital and social strategy and execution, advertising, sponsorships, trade shows, events, proposals, promotional items, photography and videography (drone), graphic design, and more!
Harnessing the power of social media married with quality content, we have grown NCSG’s social media following to over 5,400 on Facebook, over 3,000 on Instagram and over 6,400 on LinkedIn. This audience has resulted in multiple leads and service inquiries across Canada and they’ve been able to leverage their engaged social media audience for recruitment.
NCSG had an old, outdated, far from mobile-friendly website. We worked alongside NCSG to build an industry-leading website with a focus on speed, mobile friendliness, customer experience, SEO, and lead generation. Today, their new website generates multiple leads daily and in combination with a live-chat feature, acts as one of NCSG’s top sales generators 24-7-365.
Crow also assists NCSG with a variety of marketing initiatives across their 9 Canadian branches from branded promotional items, trade show and sponsorship coordination, graphic design, annual calendars, sales, indigenous partnerships, proposals, strategy, equipment sales, content creation, drone videography, internal events, and so much more!
THE CLIENT (CEO): “I work with The Crow Creative through NCSG Crane & Heavy Haul. Zach is always very responsive to in bound requests, very helpful coming up with creative solutions, and accountable to deadlines that he sets. I would recommend his services to people looking for a way to flexibly add a talent to your team from a marketing perspective.”
THE CLIENT (VP): “It is always a pleasure to work with a team that is professional and exceptional at what they do. Whenever we need to make changes, no matter how small, it is done in a timely manner. There is no need to follow up, as our requests are always fulfilled. The progressive ideas that are presented fit with our vision. We are listened to and then it is delivered.”