Quikcard

This portfolio example illustrates our Marketing Program with Quikcard. Acting as Quikcard’s marketing department, we work alongside their leadership team guiding annual marketing strategy, overseeing community sponsorships, managing social media presence across multiple channels, creating and distributing newsletters, graphic design projects, oversee their website, and more!

 

Client

Quikcard offers a full range of Employee Health Benefit plans to meet the health benefits needs of all Canadian employees. Quikcard will help understand your needs and create a plan for you that not only leverages opportunities but also contains costs. A Quikcard employee health benefits plan will bring value to your business and your employees. Plus, with our online app, it’s easier than ever to get set-up and start delivering top-tier coverage to your employees!

Projects

Quikcard approached Crow to act as their marketing department to cost-effectively oversee and lead all marketing initiatives and activations. We offer Quikcard both on-call service such as PDF notices to clients and as-needed graphic design as well as monthly and annually managed services such as website and social media management. This enables Quikcard to cost-effectively execute marketing initiatives in a timely manner while not disrupting internal resources from their day-to-day tasks.

Solutions

  1. Community Sponsorships: Quikcard believes that communities that support their citizens are stronger and healthier, overall. And stronger communities build stronger business environments. Crow helps Quikcard manage, negotiate, participate, and calculate ROI’s for various community sponsorships and initiatives including the Edmonton Symphony Orchestra, Quikcard’s Edmonton Minor Hockey Week, the Alberta International Airshow, and more!
  2. Monthly Newsletters: We write, design, distribute, and analyze results for Quikcard’s outbound newsletters through MailChimp. Over the last 12 months, we’ve increased link clicks, reduced bounce rates, and have grown their monthly newsletter subscriber base month over month.
  3. Social Media Management: We’ve helped Quikcard harness the power and reach of strategic social media planning, content creation, day-to-day posting, and more across LinkedIn, Facebook, Instagram, and Twitter.
  4. Online/App Guides: When Quikcard deploys new initiatives such as their mobile app, Crow assists them in creating meaningful, yet simple user guides. These guides enhance the customer’s experience while reducing calls to Quikcard’s support team.

Feedback

“Not your average cookie cutter “marketing agency”. We have been able to tap into new markets and grow our client base with the help of The Crow Creative. Zach and his team bring new ideas to the table with measured results, efficient timelines and full transparency which is important to us. Would not hesitate to recommend any of our clients to Zach and the team!” – Aaron Best, VP, Quikcard

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Outsourced marketing can deliver significant efficiency gains for local companies large and small. It can keep fixed costs low, increase the speed at which marketing results are delivered, keep internal marketing resources focused on high level activities, and help position your company against competitors.