THE MISSION: Dr. Stu Hoover is one of Alberta’s top male psychologists. He approached Crow to update his web presence, a new brand, updated headshots, and an explainer video. Dr. Hoover approached us with a simple text logo that was effective at start-up, but has since lost him credibility in comparison to his competitors. Dr. Hoover built his original website from scratch. It did the trick at the time, but since, it has lost him leads, wasn’t mobile friendly, and was an uninteresting customer experience.
THE RESULTS: In the Canadian Forces, the call-sign “Starlight” is for medical personnel, and so a call over the radio for “Starlight” was a call for help somewhere on the battlefield. Dr. Hoover believes life can feel like a battlefield in that we know we have an organized plan to accomplish our goals, but these can degrade into a confusing mess of pain, fear, and isolation. With this in mind, Crow set designed a brand that would resonate with his clinic and his clients, while acting as a guiding star or guiding light.
Dr. Hoover’s website was delivered ahead of schedule and under budget. In a cost-effective manner, we were able to position Dr. Hoover’s practice ahead of his competitors, improving SEO, customer experience, and most importantly…increased lead conversion. Through research, Crow was able to find many leads bouncing from Dr. Hoover’s old contact page. After conversation and additional research, we found it was due to fear of reaching out to a Psychologist for the first time. To break down this barrier and show Dr. Hoover in a relatable light, we produced an explainer video (below) which quickly increased form submissions once added to his new website.
To stand out from the competition and to make a statement on the homepage of his website, we worked alongside Ryan Parker Photography to capture high resolution headshots for Dr. Hoover for use across multiple digital channels.
THE CLIENT: “Zach and the folks at Crow Creative were exceptional in educating me on what a web presence needs to be effective, and then implementing the plan we created. I’m very happy with the outcome of my site and felt my needs were anticipated and met by Zach. Very high attention to customer service and professionalism!”
starlightpsych.ca
