THE MISSION: Tucked in the downtown district, The Westin Calgary invites guests to settle in, explore and enhance their well-being in Calgary, Canada. Guests can plan an unforgettable visit to Alberta and discover energizing outdoor activities and first-class dining just moments from the hotel. Whether guests are looking for adventure, visiting for work or planning a family getaway, the hotel helps guests find balance and ensure they feel invigorated in Calgary, AB.
The Westin Calgary approached Crow for targeted brand exposure and social media audience acquisition. In addition, we worked alongside The Westin Calgary on a content creation campaign to highlight the pet-friendly nature of the hotel.
THE RESULTS: We built out a high-performing social media giveaway across multiple influencer accounts, strategically targeting a specific demographic within a geographically identified circle around Calgary, AB.
With over 40,000 impressions in the first week, we were able to get the Westin brand in front of many new social media users, generating brand awareness.
In the end, The Westin gained over 1,500 qualified followers on their Instagram account allowing them to engage with a newly acquired and local audience.
THE CLIENT: “This was an AMAZING activation. We’d love to partner again and we’ll stay connected while we look out for other opportunities to get creative with you guys!”